The white egg-headed alien-like animated characters called 'Zoozoo' that captured the imagination of millions during the IPL Season 2, were indeed human. They were created by the ad agency Ogilvy & Mather to promote Vodafone's value-added services. The commercials were shot by ad filmmaker Prakash Varma, over a period of 10 days with a total budget of 30 million rupees.
The popular 'Zoozoos' struck a chord with audience across all ages and also in the social media, with Facebook garnering over 3 lakh fans. Women were cast in the shoot, as the bodysuits required thinner limbs. The sets were huge and an illusion was created that the characters were much smaller than human. These lovable characters are here to stay.
No comments:
Post a Comment